After an increase in crashes between motorists and cyclists, and a record number of cyclist deaths, New York City formed a coalition of government and non-profit groups to promote bicycle safety. Our task was to brand the group and develop a campaign to, hopefully, make the streets of New York a little safer for cyclists.
We started with the creation of the LOOK name and logo design, and then developed a campaign. We created posters, transit boards, and website. We helped develop giveaway items for NY area bike safety events to get the message out.